We Only MOT

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Weonlymot.co.uk are a company offering just that, only MOTs. With a 'no pass, no fee' ethos, they assure you that they want to pass your car during it's MOT as much as you would like it to pass!

The Brief

We Only MOT wanted to promote their brand in certain geographical areas and regional radio was proving expensive and in some cases came with lots of wasteage!
We determined that SkyAdsmart was a very effective way to achieve penetration into smaller geograhpical areas.
The timing of the campaign tied in very nicely with further changes to the geographical areas Sky can deliver to.
At the end of 2014, individual post code areas were introduced which proved to be even more cost effective and much more geographically suited resulting in far less wasteage!

The Process

We met with the client to pitch the idea of using the Sky Adsmart platform and following a meeting with the client, CNS Media and Sky themselves we presented the opportunity and costs.
We teamed up with one of our preferred TV Production partners and designed the advert to fit the brief of building the brand in the area required.

The End Result

The client approved the advert and the campaign schedule and campaign spend and the Sky Adsmart campaign runs from the end of Janaury 2015 for a 6 week period in the DN area.
The client anticipates running future campaigns in other postcodes areas over the next 12 months and is keen to make Sky Adsmart a large part of their marketing mix!

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Google Partner Associated AgencyBing Accredited Professional Associated Agency