"The amount of bookings made through our website is phenomenal"

The Burlingtons team of professionals stay at the fore front of current trends and constantly train in the latest techniques within the hair and beauty industry. This ultimately led them to achieving the Hair and Beauty Business of the Year 2016 in the Chesterfield Retail Awards.

The Objectives

Burlingtons approached CNS Media to create a website for the start-up salon they were in the process of creating. During our consultation, the enthusiasm flowed from Jason and it quickly became clear that this was going to be something special!

A cutting edge, fashionable design was essential to project the right image and give prospective clients the confidence to book an appointment.

A little sceptical about the costs versus the returns, we took the time to put Jason at ease with our confidence that; as well as looking the part, the website would work hard to get ‘bums on seats’.

The Solution

  • Our graphic designer produced a very stylish logo, along with a cutting edge, trendy design which demonstrates quality and class.
  • Our developers created an easy-to-use website, optimised to impress human users and search engines alike – to ensure high organic (free) listings, particularly on Google.
  • The site was optimised for tablets and mobile phones, as it was clear to us that a large proportion of potential clients would be using these devices when searching for a local stylist
  • We also, as always, added clear calls to actions to make it as easy as possible to get in touch, with a view to maximising enquiries and bookings.

The Result

In all honesty, we somewhat amazed ourselves with this project!

The site ‘hit the ground’ running and began to generate bookings as soon as it was launched. It now ranks so well on Google for their key terms that they have never wanted or needed to try any pay per click marketing.

A direct quote from Vicky, a Director at Burlingtons, “The amount of bookings made through our website is phenomenal”.

We are an accredited agency for the following:

Google Partner Associated AgencyBing Accredited Professional Associated Agency