Adverts on taxis reach huge audiences every day as they are out and about. On average, they make around 200,000 journeys every day, travelling 3.2 miles per trip per taxi.
Spending over 95% of their time in the city centre, taxis offer unrivalled coverage by targeting mass volumes of consumers. They offer exterior branding whilst reaching valuable ABC1 professional audiences through interior taxi marketing with branded tip seats and receipts – over 80% of this group say they can instantly recall a brand they have seen using taxi advertising.
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No Avoiding Taxi Adverts
Taxi advertising is unavoidable no matter where you’re located.
Taxi ranks saturate city centres and are found in busy business districts, outside shopping centres, bars, restaurants, pubs, train stations, airports and tourist attractions.
Advertising on taxi sides is a cost-effective way to promote your brand on the move. This dynamic media format delivers high-frequency promotion for short to medium-term campaigns. Advertising on taxi supersides provides a maximum impact advertising opportunity, and clients often use this eye-level platform to boost a livery campaign or saturate cities with short, sharp bursts.
Taxi advertising provides great exposure for your brand or product. Taxi custom is unrivalled as they are used every single day throughout the year.
Mobile or stationary, taxis don’t need to be moving to generate awareness of your brand. They can go to those hard to reach places where buses may not necessarily be able to get to, meaning they can be more effective.
Taxi advertising targets professional ABC1 passengers in a captive environment who are seeking a distraction from their journey and have purchasing power and money to spend.
It also targets those who more than likely carry a smartphone and can drive business straight to your site through QR codes and web addresses
Book your taxi campaign with CNS Media and get your campaign on the road!