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Sky AdSmart

Three reasons you should be using Sky AdSmart:

1

to speak directly to your relevant audience

2

to restrict your advertising to a specific region, city or even postcode area.

3

to increase your sales and/or brand awareness

Sky Adsmart makes TV advertising more accessible for niche brands and SMEs, and allows advertisers of any size to customise audiences by age, gender, location and even lifestyle. It’s this intuitive targeting platform that is driving its popularity amongst UK businesses looking for a great return on investment.

Watch The Sky AdSmart Video

What is Sky AdSmart?

Sky AdSmart is a revolutionary approach to TV advertising allowing businesses of all shapes and sizes to benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.

There are thousands of combinations to choose from when selecting the audience that sees your ad. Households can be selected based on factors such as age, location, lifestyle or even if they have a cat! The data is derived from a combination of Sky’s own customer data and information from consumer profiler experts such as Experian.

By allowing advertisers to cherry-pick their audiences the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.

Is Sky AdSmart right for you?

If any of the below sounds like you then Sky AdSmart could be the answer:

  • You want to use the most effective form of advertising to grow your business.
  • You want to speak directly to your relevant audience.
  • You want to restrict your advertising to a specific region, city or even postcode area.
  • You want to increase sales and/or brand awareness.
  • You want to stand out against competitors.
  • You want your brands to be seen in a premium/talked about environment.
  • You only want to pay when your ad is seen rather than risk your message being missed.

WHO WE WORK WITH: Sky Adsmart

We’ve worked with CNS Media for over a year and in that time have seen the performance of our digital activity improve month on month. The team are great to work with, they’re straight talking and down to earth which is refreshing

The Loughborough Building Society

When I first got in touch with CNS, the brief I gave them for my website was all around the way I wanted the site to make visitors feel. I had ideas around the general look and feel but gave the team at CNS the freedom to get creative. I couldn’t be more pleased with the result: a professional, edgy website with all the features we asked for and more.

Go Wild Experiences

CNS Media developed the concept and platform for Kesseler for a new website to give a much smoother customer journey to show the models, styles, finishes and colours of Kesseler’s luxury kitchens. CNS Media have been attentive, responsive and gone the extra mile in understanding the Kesseler concept and how it is delivered to clients, to ensure the website met with those demands, and despite a few changes and some alterations along the way, CNS Media have delivered an exceptional website that we are very happy with.

Kesseler Kitchens

Having worked with CNS Media on a number of projects, including website development and digital marketing, each time, CNS Media has met the brief and exceeded our expectations in what they can deliver – and ultimately, how their strategies can better our business. Communication and support has been consistent throughout each project, and in respect to digital marketing, a full debrief and results analysis has been scheduled every time one of our campaigns comes to an end. It’s an absolute pleasure working in partnership with, for us, a reputable organisation within the digital sector.

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GET IN TOUCH

Please get in touch, one of our knowledgeable Account Managers will be happy to call or visit you to discuss your requirements

Tel: 0800 031 6647

Email: sales@cnsmedia.co.uk

Nottingham Office: 0115 837 0045
Manchester Office: 0161 222 0205
Birmingham Office: 0121 238 0081

Head Office: Unit 1, Ground Floor, Church View, Coney Green Road, Chesterfield, S45 9HA

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Company Number 05894603. VAT Number: 890703219.

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